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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

. Campaign s Hall of Fame, published in association with the Institute of Practitioners in Advertising ...

Campaign Hall of Fame. (Part 2 of 2)

for the heritage of the 50s by associating Levi s 501 jeans with a classic period of youth culture. Marvin Gaye ... : HEC/Family Planning Association Agency: Cramer Saatchi Art director: Bill Atherton Writer ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

exclusivity was key, the Millennium Dome and its associated National Programme must offer investors a real ... in turn provided a logical link with M association with the National Identity Zone in the Dome ...

ANALYSIS - Will boozers go Blue? - Bass is trialling a low-alcohol lager, Carling Blue, but the sector is tiny and still shrinking. How can it buck the trend with pub-goers?

Consumers Association panel said two leading brands, Kaliber and Tennent s LA, tasted bitter ...

John Ayling to relaunch Campari with media blitz

Ayling & Associates. The agency was reluctant to divulge details about the campaign, which will begin

John Ayling and Associates wins Campari media task

, to John Ayling and Associates ahead of the launch of a new advertising campaign to be unveiled...First Drinks Brands has handed the UK media planning and buying for the Italian aperitif, Campari, to John Ayling and Associates ahead of the launch of a new advertising campaign to be unveiled in the spring. The win is the second assignment handed to John Ayling by First Drinks Brands following ...

PRIVATE VIEW

Wired.com, the online games retail specialist Agency: Maher Bird Associates Writer: Martin ...

Telegraph in Glenfiddich deal

Glenfiddich, the single malt whisky owned by William Grant s agency BMA Communications was asked to create a special association between the brand and the yuletide celebrations. After pitches from radio, TV and the press, BMA decided the quality press would be the ideal medium. The campaign ...

PRIVATE VIEW

spokesperson told Campaign: (The consumers) found the imagery associated with scotch ... had become empty ...

MEDIA CHOICE: Hooch Sharp Shots

Sharp Shorts, the Hooch-sponsored set of 90-second films, each take a snapshot at a day in the life of successful 20-somethings who love their jobs. Clearly, Hooch wants to associate itself with this funky, fulfilled, young audience. Which is fine, except that the films run straight after the 9pm ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.