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ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

exclusivity was key, the Millennium Dome and its associated National Programme must offer investors a real ... in turn provided a logical link with M association with the National Identity Zone in the Dome ...

M&C Saatchi picks up SF Cody ad campaign

chain, has appointed M s Walker Media associate to handle its first ad initiative....SF Cody, the giftware operation launched by Leonard Lewis, founder of the River Island fashion chain, has appointed M s Walker Media associate to handle its first ad initiative. A reported budget of pounds 10 million will support an online and offline campaign for the company, which sells ...

RADIOWATCH: The monthly analysis of radio recall in association with Emnap on Air

Convertors Simon Martin Associates/ Target Media ...

RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database

Agency DunnHumby Associates HIGHLY COMMENDED Client Tesco Agency Forward Publishing...WINNER Client British Airways Agency Carlson Marketing HIGHLY COMMENDED Client Tesco Agency DunnHumby Associates HIGHLY COMMENDED Client Tesco Agency Forward Publishing WINNER Leisure travellers who make their own arrangements, rather than rely ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

This is the first year the Association of Publishing Agencies (APA) has organised a dedicated...This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base ...

CAREERS: Movers

Market Research Association. Ellie Mayers will head the new fashion and retail PR division ...

Branson to launch car sales via web

in Britain. In October, the Consumers Association launched its own site, selling cars at discount prices ...

Briefs

. The Commercial Radio Companies Association (CRCA) has been granted the first injunction of its kind against ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

. The association with sad loners failed to build the brand and it soon disappeared. 1959 - Elliot ...

Littlewoods opts to renew identity

said: There were positive values associated with the Littlewoods brand such as trustworthy, valuable ...

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