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16 Dec 1999 | by ANNE-MARIE CRAWFORD
. Regal Hotel Group has been awarded best ad campaign of the year by the Hotel Marketing Association ...
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DIRECT - C&W in Christmas discount calls mailer
16 Dec 1999 | by IAN DARBY
Cable We want to give something back to our customers at Christmas. With the international call cap, we can enable them to talk to friends and relatives abroad on Christmas Day cheaper than BT. Rapier s work for C s Direct Marketing Association/Royal Mail Awards. It took first place ...
HOTLINE
10 Dec 1999 | by JADE GARRETT
-the-line business is expected in the new year. Landor Associates has appointed Charlie Wrench as its UK ... of the International Advertising Association world congress taking place in London next June have launched a website ...
CAMPAIGN DIRECT: REVIEW
03 Dec 1999 | by ARTHUR PARSHOTAM and RODDY KERR, joint
: Burnett Associates Copywriter: Dawn Coulter Art director: Jamie Tierney RUGBY ...
RADIOWATCH: The monthly analysis of radio recall in association with Emnap on Air
02 Dec 1999 | by GAIL KEMP
Convertors Simon Martin Associates/ Target Media ...
MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards
02 Dec 1999 | by ANDY FRY
This is the first year the Association of Publishing Agencies (APA) has organised a dedicated...This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base ...
TELEMARKETING: Call centres must adapt their ways - James Curtis identifies the four key challenges facing the telemarketing industry
02 Dec 1999 | by JAMES CURTIS
to handle customer contact via the web. Separate research by the Direct Marketing Association (DMA ... such as Book Club Associates and Alcatel, says: Five or so years ago everyone wanted to centralise ...
100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades
02 Dec 1999 | by JANE BAINBRIDGE
. The association with sad loners failed to build the brand and it soon disappeared. 1959 - Elliot ...
BT hit by first strike in UK call centre industry
25 Nov 1999 | by IAN DARBY
to address the issues. Robert Dirskovski, the Direct Marketing Association s telecommerce policy ...
Stop Press
25 Nov 1999 | by ANNE-MARIE CRAWFORD
Sales, on Tuesday. Bowley was speaking at the Advertising Association conference amid fears ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
