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100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

. The association with sad loners failed to build the brand and it soon disappeared. 1959 - Elliot ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

communications have become can be judged from the fact that the Public Relations Consultants Association s new ...

DIRECT: Briefs

habits in the next ten years. At a debate organised by the Direct Marketing Association, both retailers...Asda and Kingfisher have said that electronic commerce will not replace traditional shopping habits in the next ten years. At a debate organised by the Direct Marketing Association, both retailers argued against the motion that Within the next decade the majority of people will do most ...

86 to market CD-Rom as viable ad medium

also install Zoom, the free ISP part-owned by Standard parent Associated Newspapers. A screensaver ...

PRIVATE VIEW

Akerlund Production company: Jane Fuller Associates Exposure: Cinemas nationwide ENERGY ...

DIARY: CRASH AND BURN

no doubt dropped at the thought that the organisation was about to become associated with a creature ...

NEW MEDIA: Ex-Sega chief for top Gameplay job

-line, and will centre on Gameplay s web site, www.gameplay.com. Martin Waxman Associates has been appointed ...

DIRECT BRIEFS

Warehouse, BBC and the Lawn Tennis Association. The Princess Royal Trust for Carers is launching its ...

MEDIA BRIEFS

,000. The Spectator and The Grocer picked up the top awards at the Periodical Publishers Association annual ...

ANALYSIS: Is this a proper relationship or just a fling? Businesses and brands want to have a relationship with their customers, but do customers want one with them? Jeremy Braune says a survey of 1000 customers shows the answer depends on the approach yo

which associate the product with social interaction - the Gold Blend couple for instance ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.