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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

First, IBM. This mailing for IBM s unusually brainy abacus mystified us: no letter, address carrier, no outer. The pack lid asked, What will you be doing in five years time? The lid sprung open and a book jumped out, with the answer on the cover: Everything. But I don t want to do everything,...

DIRECT NEWS: Clients miss internet chance, DMA claims

The Direct Marketing Association will reveal this week that companies fail to respond to nearly...The Direct Marketing Association will reveal this week that companies fail to respond to nearly half of all requests for information received via the internet. The results come from the largest ever UK study into relationship marketing on the internet. It found that 40 per cent of requests ...

PUBLIC SECTOR: Shaw moves to Guinness Trust

Barbara Shaw, communications manager of Newbury-based Sovereign Housing Association, is leaving...Barbara Shaw, communications manager of Newbury-based Sovereign Housing Association, is leaving the charity at the end of this month to join the Guinness Trust, in the same role. The association ... and communications director Jean Ince and will have overall control of the association s developing media profile ...

Barclays set to slash agencies

associations, as director of the Credit Card Research Group. The group s members include Abbey National, Bank ...

PUBLIC SECTOR: Sense loses fundraiser to Blue Cross

Sense, the National Deafblind and Rubella Association, is to lose its fundraising...Sense, the National Deafblind and Rubella Association, is to lose its fundraising and communications director Jim Swindells in April. He is joining animal welfare charity Blue Cross as director of fundraising and marketing, leading a team of 27. The charity is now looking to replace Swindells, who ...

BORDER LINES: PARIS - Moreau is new PR body president

as president of the French PR consultancies association, Syntec Relations Publiques, for a two-year term...Gilles Moreau, managing director of GCI s French agency GCI Moreau Lascombe, has been elected as president of the French PR consultancies association, Syntec Relations Publiques, for a two-year term. Moreau, who took up his post this month, succeeds Jacques Marceau, managing director of hi ...

BORDER LINES: AMSTERDAM - Airport Area picks agency

associates in New York and Japan will also be involved. ...

Conservatives name regional appointments

Anglia and Somerset-based Ashley Gray Associates for its south-western PR. Birmingham-based independent ...

Diary: Leading lights of UK PR shine out from a GCI past

-ordinator for the International Public Relations Association, It seems it is no coincidence that the three PR trade bodies ...

FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services account. Ken Gofton explains how rival clients’ interests can be protected

agencies, the Building Societies Association has 71 members and the Association of British Insurers has around 440. To drivethe point home, the Direct Marketing Association estimates that almost a quarter ...

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