The Direct Marketing Association is spearheading plans for an SMS preference service, in response...The Direct Marketing Association is spearheading plans for an SMS preference service, in response to growing concerns over permission-based mobile phone marketing. The service, likely to be launched in the first half of next year, will attempt to address the problem of mobile phone spamming by allowing ...
The Direct Marketing Association is rolling out the next stage of its consumer awareness campaign...The Direct Marketing Association is rolling out the next stage of its consumer awareness campaign Changing Opinions . Initially launched in October last year, the campaign is aimed at improving public perception of direct marketing by offering information about how it benefits people s lives. The latest ...
carrying out research into the youth market both on its own and in association with Bath University ... Bull likes to target youth through universities. The brand has developed a strong association ... them to feel they are making their own choices. Source: Direct Marketing Association. ...
The Direct Marketing Association s live pitch for the below-the-line business of dotcom start...The Direct Marketing Association s live pitch for the below-the-line business of dotcom start-up Grouptrade.com ended last week with Triangle taking the plaudits. The independent agency fought off teams from Saatchi & Saatchi and DP&A to win the audience vote, with Grouptrade.com head of marketing Dominic ...
The Guide Dogs for the Blind Association (GDBA) is launching its biggest ever direct marketing...The Guide Dogs for the Blind Association (GDBA) is launching its biggest ever direct marketing campaign as part of a long-term drive to bring new donors into its fold. The charity, which relies on voluntary contributions, has unveiled responsive press ads and inserts in addition to a 50,000-strong ...
The Direct Marketing Association is to host an evening forum aimed at discussing issues relating...The Direct Marketing Association is to host an evening forum aimed at discussing issues relating to door-drop marketing. The forum, on November 30 at the DMA s London offices, will include case histories and a series of presentations on opportunities for marketers to use door-to-door distribution. ...
APMA, the Association of Promotional Marketing Agencies Worldwide, has awarded Davies Cowley Little...APMA, the Association of Promotional Marketing Agencies Worldwide, has awarded Davies Cowley Little Fiddes its Grand Prix at its awards event in Miami. The award is for a Philips Lighting campaign, which created an 82% awareness rate and 35% response. The Marketing Store Worldwide picked up the prize ...
agencies - as it works toward exploiting its association with the next World Cup, to be held in Japan ...
-mailing commodity products to indifferent consumers, says Jeremy Ridgway, associate director at ACNielsen MMS ...
The Direct Marketing Association is to host a live pitch for the below-the-line business...The Direct Marketing Association is to host a live pitch for the below-the-line business of dotcom startup GroupTrade.com, in what is believed to be the first event of its kind in the UK. The pitch, involving shortlisted agencies Saatchi s London offices. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
