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Ads on the Brain: a neuro-imaging comparison of cognitive and affective advertising stimuli

of the brain shown to be associated with affect in previous neuroscience research unconnected with advertising ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.