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PROMTA born out of BAGDA's wider role

31 Dec 2000 | by ANNA CLARKE

The British Advertising Gift Distributors Association (BAGDA) will change its name to the Promotional Merchandise Trade Association (PROMTA) in January to reflect its wider membership. According to BAGDA chairman David Long, the association is no longer a body that solely represents ...

Brand show ups visitor numbers

31 Dec 2000

from the Landmark Hotel after growing four times in size. The associated Licensing Industry UK ...

Clinton selects Homer winner

31 Dec 2000

Clinton Cards had thousands of responses to its competition to find the UK's real-life version of Homer Simpson. The card retailer, in association with 20th Century Fox Licensing and Merchandising, began the promotion on Father's Day in June, and invited children across the country ...

Nestle picks i-mode to run Santa Marta promotion

31 Dec 2000 | by DAVID KILBURN

There's a long association between coffee and music in Japan. Even today, some coffee bars publish programmes of music they will be playing each month through their state of the art hi ... long used this association to good advantage in its advertising and now, with the help of Cyber ...

UK agency picks up APMA's top award

31 Dec 2000 | by ANNA CLARKE

London agency Davies Little Cowley Fiddes took top gong at the first ever Globe Awards last month. The awards were run by the Association of Promotion Marketing Agencies Worldwide (APMA) in Miami and a total of 24 countries participated. There were 19 prize categories and out of 46 finalists ...

NEWS ANALYSIS: AGENCY TRADE BODIES - Hooper cites merger conditions

31 Dec 2000 | by BHAVNA MISTRY

association's name. Both Hooper and Mishon, who retains a role on the SPCA committee, are adamant that any ... that the SPCA is a voluntary association and warns of falling into the sort of mentality 'where it's OK ... Merchandise Trade Association (PROMTA) Members: 900 Annual subscription: pounds 245 plus VAT ...

PROFILE: Kate Burk, Variety Club

31 Dec 2000 | by BHAVNA MISTRY

Association. 'I went back to Australia to travel and laze around, but you can only do so much of that,' she ... 's long association with the British Christmas Tree Growers Association. Devised and implemented ...

EURO FILE: We need a united discord to allay EU harmonisation

31 Dec 2000 | by JEREMY STERN, European marketing director, Sega

in the consumers' home country. Continental agencies and the main trade association, the EFSP, have now ...

SLEUTH

31 Dec 2000

publication Promotions News. What's going on? Is there a secret society within the association, where shiny ...

SPECIAL REPORT APMA - APMA CONFERENCE ADDRESSES CHANGE: An increasingly fragmented media landscape and its impact on the future of the industry was theheadline topic for members at this year's APMA conference. APMA president Iain Ferguson reports

31 Dec 2000 | by IAIN FERGUSON, president, APMA and CEO, marketing services Europe at Euro RSCG Worldwide

of skills. These were the topics at October's Association of Promotion Marketing Agencies Worldwide ...

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