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FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

08 Dec 2000 | by RICHARD CARPENTER

. Simi Belo, Text 100 associate director, goes even further: Translating a high street brand onto ...

Dixons hires Le Fevre to revamp retail arms

22 Sep 2000 | by GIDON FREEMAN

are in Oxford - led by associate director Adele Pegden. The account team reports to Dixons head ...

BORDER LINES: Radio Shack/MSN task GCI

08 Sep 2000

with the consumer launch of their store-within-a-store partnership this autumn. Jake Drake, associate MD of GCI...FORT WORTH, TX - RadioShack and Microsoft Network (MSN) have hired GCI Group to help with the consumer launch of their store-within-a-store partnership this autumn. Jake Drake, associate MD of GCI's Los Angeles office, will oversee the RadioShack/MSN project, with support from the firm's Atlanta ...

CAMPAIGNS: Weekly Web Watch - Banking on security to Net custom

08 Sep 2000 | by JENNIFER WHITEHEAD

competition, as well as great shopping offers and money saving advice (two concepts not usually associated ...

New Millennium boost for regional agencies

01 Sep 2000 | by JULIETTE GARSIDE

Morrow Communications and the Scottish company has hired Spence Allan Associates (PR Week, 7 August ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

01 Sep 2000 | by ROBERT GRAY

and the Automobile Association. Watchdog s particular brand of investigative journalism has proved very ...

STOP PRESS: Sainsbury’s Homebase chain of DIY stores has hired August

21 Jul 2000 | by JENNIFER WHITEHEAD

One Communications on a corporate PR brief. The account is headed by associate director Ellie...One Communications on a corporate PR brief. The account is headed by associate director Ellie Springett and reports to Homebase PR manager Hilary Grist. Fees exceed pounds 100,000 and the agency was appointed without a pitch. ...

STOP PRESS: Mahseer hired to handle PR for handbag.com

09 Jun 2000 | by HOLLY WILLIAMS

venture between Boots and Hollinger Telegraph New Media. The account is led by associate director Samatha...PR and marketing consultancy Mahseer has been hired to handle PR for handbag.com, an on-line joint venture between Boots and Hollinger Telegraph New Media. The account is led by associate director Samatha Dawe, who reports to handbag.com s marketing head Alicen Stenner ...

Waitrose seeks new head of press and PR

26 May 2000 | by JENNIFER WHITEHEAD

for corporate PR, work on the company s web site Waitrose.com and associated services. SPA also promotes ...

Interflora set to offer Propeller retained contract

05 May 2000 | by JENNIFER WHITEHEAD

Interflora - the non-profit international trade association for florists - is on the verge...Interflora - the non-profit international trade association for florists - is on the verge of retaining UK PR agency Propeller Direction. The organisation has hired Propeller Direction to run a consumer and lifestyle PR campaign for its range of Blue Sky summer products. Communications ...

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