Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool ... and cars online through selected commercial partners. Associated New Media also operates the sites ...
Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body. ...
The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...
The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government ... also suggested the FA's future commercial partners will be given the option to associate themselves ...
to the Football Association, FA Premier League and Referees' Association about a potential tie-up, to begin next ...
The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast ...
The Automobile Association has appointed M 10m advertising account with a brief to revolutionise the brand over the next 12 months. M 30m direct marketing business, focusing on membership recruitment and building relationships with customers. Earlier this month, the AA signed a 4m deal ...
Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a major deal to back the fledgling Toyota team. Wella, whose highest-profile UK sponsorship has been the association of its Shockwaves brand with US sitcom Friends on Channel 4, will use the tie ...
unique opportunity to extend its presence at Christmas by being associated with "the very best of BBC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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