The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...
The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...
The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup. ...
but also the Sales Promotion Consultants Association, the Internet Advertising Bureau, the Public Relations Consultants Association and the agency section of the Direct Marketing Association ...
The Direct Marketing Association is threatening to seek a judicial review of an Electoral Commission decision that could ban the DM industry's use of data from the electoral roll. The DMA is alarmed that an interim ruling by the Commission could mean that direct marketers will be unable to use ...
," says Goldwag. GRAND PRIX WINNER: ASSOCIATED CO-OP CREAMERIES This year's DMA Royal Mail ... . Associated Co-op Creameries (ACC) had a problem in that doorstep milk delivery was a shrinking market ... Retirement Solutions Wunderman FMCG Associated Co-op Partners Andrews ...
campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.
-commerce and internet advertising will continue," Jonathan Lace, Allied Domecq associate professor in advertising ...
The Direct Marketing Association says it is "dismayed" at Friday's court ruling that the supply of electoral roll data to private companies contravenes the Human Rights Act 1998. The DMA says the ruling fails to take account of the fact that the Act also protects companies' rights to freedom ...
The Direct Marketing Association (DMA) has expressed disappointment with a European Union (EU) decision that paves the way for an opt-in system for SMS marketing. In a statement, the DMA said the EU vote for an opt-in approach was 'unnecessary' because existing data protection legislation already ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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