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MAIL WATCH: The monthly analysis of UK client spend on mailing is in association with ACNielsen

31 Dec 2001

TOP 10 COMPANIES BY SPEND: SEPTEMBER 2001 MBNA 4.19m Capital One 3.18m BCA 2.98m Redcats (Brands) 2.40m Bank of Scotland 2.28m...

EU considers opt-in vote

31 Dec 2001

. The vote has been met with mixed reactions. The Wireless Marketing Association welcomed the result. WMA ...

Milk bottle message wins DMA's top prize

31 Dec 2001 | by NOELLE MCELHATTON

A door-drop campaign featuring a message in a milk bottle has scooped the Grand Prix at this year's DMA Royal Mail Awards. Associated Co-op Creameries and its agency Partners Andrews Aldridge conceived the campaign to stem a decline in doorstep milk delivery. The apparently ...

THINK TANK: Customer service - Service providers. Service levels are still falling short of customers' increased expectations. But what can marketers do to bring them up to scratch?

31 Dec 2001 | by MELANIE MAY

according to status. He also believes firms need to be aware of the risks associated with this form ... Think Tank is in association with QAS, the addressing systems specialists. For more information ...

LISTS AND DATABASES: Christmas wish list - Wealthy OAPs, arcade gamers, millionaires and shopaholics ... Peter Crush asks marketers exactly who would make it on to their ultimate mailing list

31 Dec 2001 | by PETER CRUSH

associates, no money involved, such as environmental organisations." But some wish lists border ...

LATE ENTRIES: Sponsored by 2AM Films Ltd - John Groom - Visitors

31 Dec 2001

for this association, which works with disabled people to give them independence and to help them to realise

NEW MEDIA BRIEFS: Associated New Media enters online travel market

20 Dec 2001

Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool ... and cars online through selected commercial partners. Associated New Media also operates the sites ...

Aertext to relaunch

20 Dec 2001

Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body. ...

DIRECT BRIEFS: DMA launches latest phase of campaign

20 Dec 2001

The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...

FA weighs £15m sponsor deal for national stadium

20 Dec 2001 | by MARK KLEINMAN

The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government ... also suggested the FA's future commercial partners will be given the option to associate themselves ...

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