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Orange stages consumer pitch for female book prize

around them. Earlier this month Orange appointed Karen Earl Associates to handle publicity ...

GLOBAL ROUND-UP: AACC embarks on a PR campaign

PARIS: The Association des Agences Conseils en Communication (AACC), the trade body for the French comms industry, is embarking on a PR campaign to help counter the slowdown in the French comms industry. The sector is suffering reduced budgets and undergoing structural changes, which the AACC ...

PUBLIC SECTOR: Wireless Marketing Association appoints Mantra PR

TRADE BODY: The Wireless Marketing Association has appointed technology specialist Mantra Public Relations to handle its PR. The body represents mobile phone network operators and marketers, with the aim of promoting links between the two sectors. Founded last year, the WMA has 29 members including Vodafone ...

Nelson Bostock wins computer security launch

and transaction to be risk-free. The account will be run by associate director Rob Haslam, reporting ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

marketing, CPN developed a Snoopy game in association with Worldpop.com, which users could download and e ... . To this end, a number have come together to create the Wireless Marketing Association (WMA), which has a ... Authority and the Direct Marketing Association (DMA) have strict rulings on areas such as advertiser ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls are old hat, but texting is the season's new chic in mobile telecoms. According to figures released by the Mobile Data Association last week, Short Messaging Service (SMS) text messages are predicted to hit ...

WHAT THE MEDIA SAY: Messages mixed over SMS surge

Organisation: Mobile Data Association/Microsoft Issue: SMS E-mail is passe, phonecalls are old hat, but texting is the season's new chic in mobile telecoms. According to figures released by the Mobile Data Association last week, Short Messaging Service (SMS) text messages are predicted to hit ...

Joe Public wins Mitsubishi mobile phone account

's associate director Kevin Redfern previously dealt with METE when he worked at BSMG. JPR managing ...

WorldCom UK job for Porter Novelli Convergence arm

US telecoms giant WorldCom has awarded its six-figure UK PR account to the Porter Novelli Convergence Group (PNCG). PNCG - recently bolstered following the take over of hi-tech shop Fodor Wyllie Associates - replaces incumbent Yo-Yo London. There was no competitive pitch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.