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Aertext to relaunch

Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body. ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

' Association, which is adamant that Levi's is ripping off its customers, pure and simple. John Noble ... Association study, International Price Comparisons, May 2001) Germany 38.06 (cheapest in EU) US ...

Levi-Strauss hails EU's grey imports decision

' Association pronouncement yesterday that consumers had been "stitched up" by the ruling and that Tesco has ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

: "People will wear the clothing if the quality is there and if it's associated with a quality logo ... help to bond a group together and identify the values associated with Australia. The items ...

Tesco vows to fight on for discount brands

's surprise European court victory for Levi Strauss, which was condemned by the Consumer's Association....". The Consumers Association has also hit back at Levi's and the court ruling. It said, "Tesco bravely challenged ... interest, but the fight will go on." The Consumer's Association is disappointed by today's decision to allow Levi's to continue to effectively overcharge UK customers." The association plans ...

EDITORIAL: Nestle and Adidas had to reorganise

an International Advertising Association gathering: "If clients can reduce marketing expenditure without any ...

PRIVATE VIEW: Daniel Kleinman

people with whom you want to associate your product - but this is trying to sell movie channels and all ...

PRIVATE VIEW: Tim Mellors, the chairman and executive creative director of Grey Worldwide

idents for Jumpers for Goalposts Client: Stewart Kenny, managing director Brief: Associate Paddy ...

OPINION: Mills on ... Pink

(Campaign, last week). It features, among others, the one-time Kray associate Freddie Foreman, whose ... . This is a savvy market, for some of whom there is a certain vicarious thrill to be had from associating ...

OPINION: Mills on ... Pink

(Campaign, last week). It features, among others, the one-time Kray associate Freddie Foreman, whose ... . This is a savvy market, for some of whom there is a certain vicarious thrill to be had from associating ...

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