20 Dec 2001
| by RAVI CHANDIRAMANI
initiatives to support its music sponsorship drive.
Carling's push to associate the brand with music ...
20 Dec 2001
| by MATTHEW ARNOLD
, was slammed by
the Advertising Association for "mischief making" after he proposed a
ban on alcohol ads ...
12 Dec 2001
| by Mark Kleinman,
LONDON - Tesco is in talks with the Football Association about an estimated 10m commercial...The UK's leading supermarket chain is thought to be exploring the possibility of participating in the next generation of the Football Associates programme, which begins after the World Cup next summer ...
. However, insiders say that Sainsbury's has little interest in continuing its association with the FA ...
07 Dec 2001
Associated British Foods has appointed the Palmer Hargreaves agency
in Leamington Spa to raise awareness of its Speedibake range of
part-baked frozen food and pastries among leading supermarkets and the
food service industry.
...
07 Dec 2001
| by DOMINIC MILLS, dominic.mills@haynet.com
off the tongue.
But while the devil is always in the detail, it's the idea of
associating ...
exploring niche associations with sub-genres.
That's fine for brands that want to position themselves ...
07 Dec 2001
| by JEREMY WHITE
& Associates with international media by Langguth Wines & Spirits.
...
07 Dec 2001
the tongue.
But while the devil is always in the detail, it's the idea of associating Carling ...
the Hammersmith Apollo was the Labatt's Apollo? -- they've mostly been niche brands exploring niche associations ...
06 Dec 2001
| by TANIA MASON
, the association with
laddish football culture as perfect a fit as a brand could wish for.
But last year ...
association with the
Premiership, which cost 3m a year in 1993, trebled to 9m a
year four years later.
When the Football Association wanted substantially more for the next
three-year contract, Carling ...
05 Dec 2001
| by Claire Billings,
campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.
03 Dec 2001
| by Jennifer Whitehead,
the trademark "Imported Original Bohemian Budweiser Beer" in the US. Anheuser-Busch's association ...