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NEW MEDIA: Carling boosts music link with web offering

initiatives to support its music sponsorship drive. Carling's push to associate the brand with music ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

, was slammed by the Advertising Association for "mischief making" after he proposed a ban on alcohol ads ...

Tesco holds talks over £10m FA link

LONDON - Tesco is in talks with the Football Association about an estimated 10m commercial...The UK's leading supermarket chain is thought to be exploring the possibility of participating in the next generation of the Football Associates programme, which begins after the World Cup next summer ... . However, insiders say that Sainsbury's has little interest in continuing its association with the FA ...

HOTLINE: Associated British Foods appoints agency

Associated British Foods has appointed the Palmer Hargreaves agency in Leamington Spa to raise awareness of its Speedibake range of part-baked frozen food and pastries among leading supermarkets and the food service industry. ...

MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed

off the tongue. But while the devil is always in the detail, it's the idea of associating ... exploring niche associations with sub-genres. That's fine for brands that want to position themselves ...

Spirit continues Blue Nun's image overhaul

& Associates with international media by Langguth Wines & Spirits. ...

Carling's defection to music seems to be perfectly timed

the tongue. But while the devil is always in the detail, it's the idea of associating Carling ... the Hammersmith Apollo was the Labatt's Apollo? -- they've mostly been niche brands exploring niche associations ...

ANALYSIS: Can Carling's music link work? - After ending its long association with the Premiership

, the association with laddish football culture as perfect a fit as a brand could wish for. But last year ... association with the Premiership, which cost 3m a year in 1993, trebled to 9m a year four years later. When the Football Association wanted substantially more for the next three-year contract, Carling ...

Partners Andrews Aldridge
scoops DMA Grand Prix

campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.

Czech brewer Budvar beats
Anheuser-Busch 'Bud' ban

the trademark "Imported Original Bohemian Budweiser Beer" in the US. Anheuser-Busch's association ...

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