to remove filtersBT signs as sponsor of digital version of Millionaire? for ITV
09 Nov 2001 | by IAN DARBY
Millionaire? encourages people to take part and have fun and we want them to associate BT with this." ...
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NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says
23 Nov 2001 | by ALASDAIR REID
. People associate BT Cellnet generally with mobile data services - they recognise that we're miles ...
ANALYSIS: Making the case for creativity - D&AD hopes to prove that creativity can give businesses an edge. Suzy Bashford looks at the evidence
18 Oct 2001 | by SUZY BASHFORD
, spelt phonetically, with the new Costa branding. As a result those associating Costa Coffee ...
PERSPECTIVE: Vodafone's latest ad lacks potency of the Orange campaigns
21 Sep 2001 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
clever way - this is an association. A big question is how will it work against Orange and how ...
FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad strategy
20 Sep 2001 | by ROBERT GRAY
manager Peter Corfield. "You get a lot of benefit by association. It's a strategy you apply for a ...
CLOSE-UP: LIVE ISSUE/HUTCHISON - 3G technology gives telecom new kid a chance to impress. Hutchison needs to deliver on its promises of 'honest' ads, Jeremy White reports
07 Sep 2001 | by JEREMY WHITE
with the associations that the other established brands are. Without giving anything away, we are looking ...
CLOSE-UP: LIVE ISSUE/HUTCHISON - 3G technology gives telecom new kid a chance to impress. Hutchison needs to deliver on its promises of 'honest' ads, Jeremy White reports
07 Sep 2001 | by JEREMY WHITE
with the associations that the other established brands are. Without giving anything away, we are looking ...
T-Mobile prepares for multi-million ad review
06 Sep 2001 | by RAVI CHANDIRAMANI
the Football Association to seek a new official sponsor for the England football team. The deal expires ...
Saatchis secures lead over M&C in MMS table
24 Aug 2001 | by JOHN TYLEE
.66 25 27 John Ayling & Associates 56.73 43.34 30.87 26 16 Western ...
BT reviews £150m Wireless account
10 Aug 2001 | by JOHN TYLEE
, the mobile internet service), as well as associated operations in Germany, Holland and Ireland, operating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
