to remove filtersCAREERS: Movers - Direct Marketing Association
19 Dec 2002
Andy Smith has been appointed chairman for the Direct Marketing Association northern region. Smith
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Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
's then commercial director Paul Donovan, ended its association with Air Miles because it found customers preferred ...
UK public thinks Christmas is too commercialised
19 Dec 2002 | by RAVI CHANDIRAMANI
about companies associating themselves with Christmas, and 7% said they were perfectly happy ... 2% How do you feel about companies associating themselves with Christmas? Perfectly happy ...
Vodafone backs Nectar two years after axing rival
19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN
. In 2000 Vodafone's then commercial director Paul Donovan, ended its association with Air Miles because ...
BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
-effective student acquisition programme." DMA AND EMMA JOIN FORCES The Direct Marketing Association (DMA) and The E-mail Marketing Association (eMMa) are currently merging to form the DMA Email Marketing Council ...
'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
has burst. But while the charity enjoys 96% brand recognition, people still associate it with suicide ... Drink-drive ads have been around for about 25 years and have become associated with Christmas ...
MEDIA BRIEFS: The Press Association wins contract
12 Dec 2002
The Press Association has won the contract to produce Sport England's publication The Player, which
NEWS BRIEFS: Associated Newspapers and National Magazine team up
12 Dec 2002
Associated Newspapers has teamed up with the National Magazine Company for promotion which sees a
PROFILE: Setting the pace - Chris Mottershead, managing director, TUI UK
12 Dec 2002 | by DANIEL ROGERS
holiday's association with 70s kitsch and stomach bug complaints on Watchdog....this season was our toe in the water and you will see further associations with football, fashion and even ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
