to remove filtersDestiny's Child star Beyonce Knowles signs for Pepsi
17 Dec 2002 | by Staff,
in an advertising campaign for Pepsi, becoming the latest in a string of popstars to be associated with the soft
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BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...
JWT unveils poster campaign for Smirnoff Ice free travel
13 Dec 2002 | by JENNY WATTS
Collier. Media planning and buying is through Carat in association with Posterscope. Philip Gladman ...
John Smith's sponsors Sky betting tips show
06 Dec 2002 | by MARK SWENEY
association of John Smith's with sport and betting while continuing to maintain the brand's core attitude ...
BRANDING: M&S hires Brandhouse to flag up alcohol lines
05 Dec 2002 | by TANIA MASON
Brandhouse, which was appointed following a three-way pitch, has been briefed to bring a 'wow factor' to the retailer's alcohol sections. M S wants to transfer the high quality perceptions associated with its food business and its clothing, across to the drinks departments in its 312 stores. M S sells ...
CDD uses artists for Merrydown work
29 Nov 2002 | by CAMILLA PALMER
. CDD's managing director, Alison Hoad, said: "Merrydown is a brand that people associate with the past ...
PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB
29 Nov 2002
: Blink Exposure: National TV and cinema ASSOCIATED NEWSPAPERS Project: Metro Urban Life Client ...
BRANDING: New Burgundy brand aims wines at UK
28 Nov 2002 | by TANIA MASON
and is strongly associated with quality. The first two wines, a red Mercurey and a white St-Veran, have just ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1950s
22 Nov 2002 | by JEREMY BULLMORE
Lux Toilet Soap, at heart a simple soap, has gained immeasurably, and all around the world, from its association with these remote and eternally fascinating figures. For Lux Liquid Detergent, the enemy then was not other washing-up liquids but existing laundry detergents. Hence: "One canful ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1970s
22 Nov 2002 | by JASPAR SHELBOURNE, the executive creative director at J. Walter Thompson London
Edward Heath is Prime Minister. Jimi Hendrix dies. Britain adopts decimal currency. The Watergate scandal. The Joy of Sex is published. The first test tube baby is born. (These two are not in any way associated.) The Exorcist scares millions. Pol Pot takes over Cambodia. Bill Gates and Paul Allen start a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
