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Vodafone is the latest to sign up to Nectar

's then commercial director Paul Donovan, ended its association with Air Miles because it found customers preferred ...

BRANDING: Shell plans own-brand food for petrol stations

-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...

BRANDING: M&S hires Brandhouse to flag up alcohol lines

Brandhouse, which was appointed following a three-way pitch, has been briefed to bring a 'wow factor' to the retailer's alcohol sections. M S wants to transfer the high quality perceptions associated with its food business and its clothing, across to the drinks departments in its 312 stores. M S sells ...

H Samuel launches first ad push in five years

The first part of the work, through Maher Bird Associates, is a radio campaign across Capital Radio and Capital Gold, Emap's Kiss and Magic FM, Virgin Radio and Heart. It breaks on Monday December 2 and runs for three weeks in an attempt to increase sales in the run-up to Christmas. The radio ...

DATA 2002: how data contributes to making tesco the most profitable retailer in the UK

Publications in association with Royal Mail. Presentation by Matthew Keylock, director of retail solutions

Barrett Cernis creates Fortnum debut

Berndl. The store, in which the family of the late Garfield West-on, the founder of Associated British ...

BRAND HEALTH CHECK: Courts

on his hands to change Courts' boring image and lose the Forsyth association in consumers' minds. While ...

Total set to back Bond movie with scratchcard push

specialist Big Blue Star on behalf of MGM's distribution partner Twentieth Century Fox, in association ...

New Look set for review to sustain first-half success

The review includes its association with HHCL and Partners, which has acted as a strategic consultant for the past two years. It could include calling a pitch to develop New Look's first sustained brand advertising campaign, though no firm decisions have yet been taken, according to the company ...

Homebase picks Lowe to work with AMV BBDO

it will continue its four-year association with the pair next year. It is thought Homebase will research Lowe ...

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