BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...
's then commercial director Paul Donovan, ended its association with Air Miles because it found customers preferred ...
-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...
Brandhouse, which was appointed following a three-way pitch, has been briefed to bring a 'wow factor' to the retailer's alcohol sections. M S wants to transfer the high quality perceptions associated with its food business and its clothing, across to the drinks departments in its 312 stores. M S sells ...
The first part of the work, through Maher Bird Associates, is a radio campaign across Capital Radio and Capital Gold, Emap's Kiss and Magic FM, Virgin Radio and Heart. It breaks on Monday December 2 and runs for three weeks in an attempt to increase sales in the run-up to Christmas. The radio ...
Publications in association with Royal Mail. Presentation by Matthew Keylock, director of retail solutions
Berndl. The store, in which the family of the late Garfield West-on, the founder of Associated British ...
on his hands to change Courts' boring image and lose the Forsyth association in consumers' minds. While ...
specialist Big Blue Star on behalf of MGM's distribution partner Twentieth Century Fox, in association ...
The review includes its association with HHCL and Partners, which has acted as a strategic consultant for the past two years. It could include calling a pitch to develop New Look's first sustained brand advertising campaign, though no firm decisions have yet been taken, according to the company ...
it will continue its four-year association with the pair next year. It is thought Homebase will research Lowe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.