to remove filtersVodafone backs Nectar two years after axing rival
19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN
. In 2000 Vodafone's then commercial director Paul Donovan, ended its association with Air Miles because ...
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Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
's then commercial director Paul Donovan, ended its association with Air Miles because it found customers preferred ...
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
WCRS has been tasked to develop a print and television campaign for Toshiba's computer systems division. It is aiming to increase the profile and awareness of Toshiba and move away from its association with product supply. The TV campaign, which kicks off in April, aims to raise awareness of Toshiba's products ...
CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best IT and Consumer Durables Campaign - FT
29 Nov 2002
BT also facilitated the production of two magazines and microsites containing the best FT articles on major issues such as CRM and management, and the chief executive of BT, Pierre Danon, wrote the forewords. Some 75 per cent of FT or FT.com readers believed the association between the two companies ...
DATA 2002: Data-where are we up to?
26 Nov 2002 | by David Payne
Publications in association with Royal Mail. Presentation by David Payne, chairman, Institute of Direct
DATA 2002: building market share through intelligent application of data and technology
26 Nov 2002 | by John Regan and Geoff Love
Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John
DATA 2002: Increase Your ROI through supression
26 Nov 2002 | by Martin King
Publications in association with Royal Mail. Presentation by Martin King, business development director
DATA 2002: protecting your brand through quality data
26 Nov 2002 | by Ann Gowan
Publications in association with Royal Mail. Presentation by Ann Gowan, direct marketing director
DATA 2002: respecting your customer
26 Nov 2002 | by Alex Walsh
Publications in association with Royal Mail. Presentation by Alex Walsh, head of legislative development, Royal
DATA 2002: The value of customer segmentation in a limited transaction environment
26 Nov 2002 | by David Green and Mark Greenhouse
Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group and Mark
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
