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FA seeks agency for image makeover in World Cup build-up

LONDON - The Football Association is talking to agencies about an ad campaign to publicise its

DIRECT BRIEFS: DMA wants definition of 'fair trading'

The Direct Marketing Association has backed calls from the Incorporated Society of British Advertisers for a Europe-wide definition of 'fair trading' in its response to the European Commission's Green Paper on Consumer Protection. The DMA dismissed the Green Paper's suggestion that lack ...

Somerfield cuts prices for loyalty keyholders

by Somerfield's associate director marketing Martin Sutherland, in conjunction with agencies Retail ...

DIRECT: Charities link up for legacy campaign

More than 70 charities have joined forces to develop a direct marketing campaign to encourage more people to leave money to charity in their wills. The Imperial Cancer Research Fund, the Guide Dogs for the Blind Association and Oxfam are among the charities that are supporting ...

MARKETING MIX: I'll name that brand in one

luxury goods firm. There has been little advertising associated with Brand X. However, it has ...

Lloyds TSB to air Rainey Kelly ads as chief quits

associated with the Lloyds TSB brand as the storyline develops. The first ad is set in Danny's flower ...

OPINION: How a desire for enigmas and humour can blight advertising

The other day I watched a television programme on philosophy, featuring someone I suppose was a philosopher. He was discussing Epicurus, who lived in Athens around 350 BC and gave his name to the word Epicurean, associated with living well. Epicurus' idea of a good time was very different ...

John Ayling scoops health drink account

Ayling Associates has been appointed to handle the £750,000 media planning and buying account for the launch of health drink range NutriPlus. Nutricia's new range of nutritional products is designed to aid recovery from illness. The campaign will initially appear in national press and magazines ...

BBC1 slammed for being dull and unimaginative

might have associated with the channel. i nstead, there is a determination to fight for every share ...

MPs move to ban TV advertising to children under five

in Advertising and the Advertising Association, among others organisations. Ian Twinn, ISBA director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.