Generating buzz about brands
30 Sep 2002
positive association with Ikea. This was reflected in the store's sales being 10% higher than forecast ...
Search results for Associations
Search filters:
By Date
-
2002
-
Sep-2002
-
Sep-2002
Click 
to remove filters
Add Search Filters:
By Date
- 02-Sep-2002 (1)
- 03-Sep-2002 (2)
- 05-Sep-2002 (8)
- 06-Sep-2002 (18)
- 10-Sep-2002 (2)
- More...
- 11-Sep-2002 (1)
- 12-Sep-2002 (8)
- 13-Sep-2002 (26)
- 16-Sep-2002 (1)
- 18-Sep-2002 (2)
- 19-Sep-2002 (16)
- 20-Sep-2002 (21)
- 23-Sep-2002 (2)
- 24-Sep-2002 (1)
- 25-Sep-2002 (1)
- 26-Sep-2002 (14)
- 27-Sep-2002 (21)
- 30-Sep-2002 (3)
- Less...
By Publication
- brandrepublic.com (21)
- Campaign (28)
- Marketing (33)
- Media Week (15)
- PR Week UK (51)
By Channel
- Advertising (2)
- Digital marketing (6)
- Direct Marketing (10)
- Events (2)
- Marketing (114)
- More...
- Media (5)
- Public Relations (53)
- Less...
By Industry Sector
- B2B (2)
- Business Industrial (1)
- Consumer Goods (4)
- Financial Services (8)
- FMCG (10)
- More...
- Food & Drink (8)
- Government / Non-Profit (12)
- IT (3)
- Media / Entertainment (12)
- Retail/Wholesale (2)
- Retail (1)
- Technology (3)
- Telecommunications (1)
- Telecoms / Utilities (1)
- Travel / Leisure (5)
- Less...
Google rolls out advertising service in the UK
30 Sep 2002 | by Staff,
advertisers to buy words closely associated with their brands, in the UK....as they buy up dozens of words associated with their brands. Omid Kordestani, Google's senior vice ...
Superbrands case studies: Smirnoff
30 Sep 2002
from its lack of association with, or limitation to, any one particular mixer, meaning ...
Ketchum's Bartlett named ABPI chief lobbyist
27 Sep 2002
The Association of the British Pharmaceutical Industry (ABPI) has hired Allison Bartlett as its
EDITORIAL: Drugs disclosure faces opposition
27 Sep 2002
The Association of the British Pharmaceutical Industry's (ABPI) new chief lobbyist, Allison
EDITORIAL: Firms' silence ends in ethical slating
27 Sep 2002
innocuous letter they once received from a group called Ecra (Ethical Consumer Research Association).
INTERNATIONAL: Unilever reviews its PR account for Dove
27 Sep 2002
by agency of record M Booth Associates for the past nine years. The review comes amid a broader agency
INTERNATIONAL: Citroen promotes Larrieux-Pelegry to direct comms
27 Sep 2002 | by PAUL MICHAUD
She replaces Bertrand Guerreau as director of communications following the news Citroen is to put Guerreau forward to become vice-president of the French automobile trade association, the CCFA (Comite des Constructeurs Francais Automobiles). Paris-based Larrieux-Pelegry has been the second-in-command of Citroen ...
Burkitt DDB chief quits agency life
27 Sep 2002 | by JENNY WATTS
will not be changed after his departure. The former Advertising Standard Association council member and chairman ... the IPA and the Advertising Association. Jo Hoare will step up into the role of agency chairman ... advertising, including his role as the chairman of the London Community Cricket Association. Burkitt DDB ...
Silence on ethical code leaves firms shamed by Ecra
27 Sep 2002
The Good Shopping Guide by Ethical Consumer Research Associates (Ecra) is the first such guide to blacklist brands on the basis of the ethical performance of their owners. The report covers over 700 brands, marked on such areas as environmental records, links with oppressive regimes and political ...
Additional Information
Campaign Jobs
- Account Managers - Branding Royds Raphael £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist Royds Raphael Salary/package is negotiable and generous, London
- Promotions Executive Xchangeteam £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000 Harnham Search and Selection £40000 - £45000 per annum, London
- Creative Artworker - Soho 25 - 30K The Industry Club London Ltd 25 - 30K, Soho, London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
