22 Dec 2004
| by MediaWeek
The magazine will have a print run of 44,000 copies per issue – around the same number as there are professional and amateur clubs in the UK – and has won the support of the English Football Association and high-profile advertisers. Andy Mullen, publisher of FC Business, said: “Our aim was to publish a magazine which would ...
22 Dec 2004
| by James Curtis
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper...published by Associated Newspapers - has dented its circulation and ad revenue and, most seriously, Express ...
December Associated launched the free afternoon paper Standard Lite. A hybrid of Metro and the Evening Standard, the 48-page Standard Lite is an appetiser for the 40p 'heavy' evening paper. Associated argues ...
22 Dec 2004
| by Staff,
The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately.
The ad watchdog ruled that the ad was offensive on religious grounds ...
22 Dec 2004
Fenella Nicholson is to be the Scotch Whisky Association's first alcohol policy manager, taking
22 Dec 2004
to the Direct Marketing Association.
22 Dec 2004
| by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies.
ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling Associates and AMS Media Group.
ZenithOptimedia had previously held ...
22 Dec 2004
The brand is inextricably linked with a group of cartoon characters, the best known of which teamed up with the Lawn Tennis Association to encourage youngsters to play the sport during Wimbledon this year.
Famous names that have been caricatured within its pages include Robbie Williams, Tony Blair ...
22 Dec 2004
The upshot of this bizarre situation is that Associated Newspapers has deliberately paid people ...
and nothing has happened, other than a ludicrous High Court case between Associated and Express Newspapers ...
morning and saying he was only teasing and that it was all a wind-up of Associated's proprietor, Viscount ...
22 Dec 2004
by associating its brand with the sponsorship of niche action sports, positioning itself as a fun, youth ...
22 Dec 2004
, the brand became associated with the decade, and when the fashion scene moved inexorably on to the 70s ...
, associated with youth and freshness, enabled her to change direction and encompass kitchenware, stationery ...