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Campaign: Second Opinion - Theo Chapman, a director in Hill & Knowlton's sponsorship division

The use of the World Salsa Dance Championships to associate Tropicana Tropics with the attributes...wastage in the attainment of brand association. Creativity: 5 Delivery: 3 8/10 ...

Press Conferences: Impress the press

At the Labour Party's former press centre on the ground floor of Millbank Tower in July, the British Olympic Association unveiled Britain's team for Athens. Athletes such as Kelly Holmes, Steve Backley and Phillips Idowu were at the press conference, which was broadcast live on BBC News and Sky News ...

PRWeek Awards 2004 finalists

Borough Council British Heart Foundation National Savings and Investments Soil Association ... BioIndustry Association Give up before you clog up British Heart Foundation Fab not Fad The British ... Association Critical insight - winter bed crisis The Intensive Care Society Red Door Communications ...

London Fashion Week: Brands on the catwalk

, from the saturation of the sports sponsorship market to a desire to be associated with such a visual ... 's about young people and a vibrant lifestyle - all the things that consumer brands want to be associated ... the brand is keen to be associated with the event. Shelley Sofier, managing director of Waterman's agency ...

Event PR: The Greatest Show on Earth

Amanda Kamin is an associate in the corporate department at Burson-Marsteller. ...

Campaign: Rugby roadshow capitalises on Cup win - Sports Marketing

for the first time in venues not normally associated with the game - shopping centres, football clubs, state ...

Campaign: Second Opinion

Wayne Drew is the International Visual Communications Association (IVCA) CEO and chair

Media Relations: Cafe Rouge bids to assert French links

association, such as National Kissing Day on 6 July, to attract the attention of food and lifestyle writers.

London 2012: What if London doesn't win?

association with the bid to position its brand. In a similar way, London's position as a global financial ...

Opinion: How Hay successfully pulls in the punters

. The second type of PR is the festival's marketing. Association is proving hugely successful for Orange ...

 

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