to remove filtersEbookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
acquired privately held British travel wholesaler Gullivers Travel Associates for $1.1bn. If you have ...
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Direct Selling Association gets OFT seal of approval
20 Dec 2004 | by Staff
LONDON - The Direct Selling Association has secured approval for its consumer code of practice...The OFT only approves codes that are proven to safeguard and promote consumers' interests beyond the basic requirements of the law. Direct Selling Association members will now be able to display the OFT "Approved Code" logo in any marketing material. There are 39 full members of the DSA, using the combined ...
Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
Associates' $150m (£77.6m) global marketing and advertising business.
Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
. As well as a phone and internet retailer, Interflora is a trade association and delivery network for its ...
Preference Service launches online consumer survey
16 Dec 2004 | by Daniel Farey-Jones,
The online survey, a shorter version of the postal survey, will be distributed beginning this month via email and will collect consumer data online. It is branded the Online Preference Service in association with the Royal Mail. It will collect consumers' preferences regarding how they want companies ...
Direct mail lags behind other media growing 2.1%
15 Dec 2004 | by Jennifer Whitehead,
According to the Advertising Association, direct mail, which only includes mailouts and not doordrops nor other forms of direct marketing, rose to £569m. But compared with other media, it was lagging ... by the World Advertising Research Centre and published by the Advertising Association. The full report ...
Agency of the Year: Creative Agency of the Year - Best of the rest
15 Dec 2004
account, eBay for its UK TV debut, Ambrosia, Associated New Media and ExxonMobil. The loss ...
Claydon Heeley wins Campaign's DM agency award
10 Dec 2004 | by Staff,
inimitable success rate at every award ceremony from Cannes to the Direct Marketing Association Awards ...
Ramblers focuses on families in membership drive
09 Dec 2004 | by Staff,
LONDON - The Ramblers Association is seeking to broaden its appeal with a membership recruitment...to be free" and highlights the association's status as the only charity dedicated to representing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
