to remove filtersBrand heritage - what makes a brand great?
16 Dec 2004 | by Joseph Benson
this by associating themselves with the great stories of our common heritage that already live in our minds ...
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A guide to brand protection
20 Dec 2004 | by British Brands Group and Bristows
protection. Bristows is an associate member of the British Brands Group and further details on the firm can ... to operate in a framework of fair competition. It is a non-profit-making mutual association. The full ...
Brand Royalty - an excerpt from Matt Haig's latest book
18 Nov 2004 | by Matt Haig
Innovation. Innovation is a natural quality you would expect from the company associated with the invention ...
Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
positive associations with your brand? This is no small task. Brands obtain awareness in the mind either ... the essential and critical associations of its name to its products and services. This recognition ensures ...
Brands, innovation and growth
01 Nov 2004 | by James Amos, PIMS Associates
Simon Amos of PIMS Associates discusses the results of a new PIMS analysis comparing the innovation...product innovation. The PIMS Database shows a strong association between the proportion of new products ...
Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
new associations with the core brand but they have to live up to their promise. Dove s nutrient ...
Slogans as trademarks: "It does exactly what it says on the tin"
08 Sep 2004 | by James Mitchell
made it clear that slogans are more likely to be associated with the type of product (e.g. sealant ... meaning but rather a special meaning, associated with particular goods or services. If you can say ...
Case Study: WRC - On-track to being a top sports entertainment brand
24 Mar 2004 | by Professor Angus Jenkinson
but the savage roar you can hear is something you would never associate with a car. It seems like the echo of a ...
Case Study: Millfield Partnership - integrated marketing powers the fastest growing IFA network
20 Feb 2004 | by Professor Angus Jenkinson and Branko Sain
to: how to get a win for a business and its investors, for the staff associates (i.e. IFAs ... . The Millfield Associate Partnership offers the independent a way to continue to grow their business both ... Millfield Partnership includes around 650 IFA associates across their operating divisions that are client ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
