to remove filtersEbookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
acquired privately held British travel wholesaler Gullivers Travel Associates for $1.1bn. If you have ...
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Morning after pill ad ruled offensive on religious grounds
22 Dec 2004 | by Staff,
The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately. The ad watchdog ruled that the ad was offensive on religious grounds ...
Direct Selling Association gets OFT seal of approval
20 Dec 2004 | by Staff
LONDON - The Direct Selling Association has secured approval for its consumer code of practice...The OFT only approves codes that are proven to safeguard and promote consumers' interests beyond the basic requirements of the law. Direct Selling Association members will now be able to display the OFT "Approved Code" logo in any marketing material. There are 39 full members of the DSA, using the combined ...
Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
Associates' $150m (£77.6m) global marketing and advertising business.
A guide to brand protection
20 Dec 2004 | by British Brands Group and Bristows
protection. Bristows is an associate member of the British Brands Group and further details on the firm can ... to operate in a framework of fair competition. It is a non-profit-making mutual association. The full ...
Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
. As well as a phone and internet retailer, Interflora is a trade association and delivery network for its ...
A guide to brand competition
17 Dec 2004 | by British Brands Group and Bristows
. Bristows is an associate member of the British Brands Group and further details on the firm can be found ...
Preference Service launches online consumer survey
16 Dec 2004 | by Daniel Farey-Jones,
The online survey, a shorter version of the postal survey, will be distributed beginning this month via email and will collect consumer data online. It is branded the Online Preference Service in association with the Royal Mail. It will collect consumers' preferences regarding how they want companies ...
Brand heritage - what makes a brand great?
16 Dec 2004 | by Joseph Benson
this by associating themselves with the great stories of our common heritage that already live in our minds ...
Direct mail lags behind other media growing 2.1%
15 Dec 2004 | by Jennifer Whitehead,
According to the Advertising Association, direct mail, which only includes mailouts and not doordrops nor other forms of direct marketing, rose to £569m. But compared with other media, it was lagging ... by the World Advertising Research Centre and published by the Advertising Association. The full report ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
