to remove filtersPeople moves: Scotch Whisky Association
22 Dec 2004
Fenella Nicholson is to be the Scotch Whisky Association's first alcohol policy manager, taking
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Brand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper...published by Associated Newspapers - has dented its circulation and ad revenue and, most seriously, Express ... December Associated launched the free afternoon paper Standard Lite. A hybrid of Metro and the Evening Standard, the 48-page Standard Lite is an appetiser for the 40p 'heavy' evening paper. Associated argues ...
ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia...The grocery to retail giant's media activities had previously been divisionalised and split between four agencies. ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling Associates and AMS Media Group. ZenithOptimedia had previously held ...
Marketing Mix: Name that brand
22 Dec 2004
The brand is inextricably linked with a group of cartoon characters, the best known of which teamed up with the Lawn Tennis Association to encourage youngsters to play the sport during Wimbledon this year. Famous names that have been caricatured within its pages include Robbie Williams, Tony Blair ...
Raymond Snoddy on media: Standard's Lite exercise will delight Desmond
22 Dec 2004
The upshot of this bizarre situation is that Associated Newspapers has deliberately paid people ... and nothing has happened, other than a ludicrous High Court case between Associated and Express Newspapers ... morning and saying he was only teasing and that it was all a wind-up of Associated's proprietor, Viscount ...
LG to hand £27m job to Euro RSCG
22 Dec 2004
by associating its brand with the sponsorship of niche action sports, positioning itself as a fun, youth ...
Mark Ritson on branding: Mary Quant is proof that we all have to move on
22 Dec 2004
, the brand became associated with the decade, and when the fashion scene moved inexorably on to the 70s ... , associated with youth and freshness, enabled her to change direction and encompass kitchenware, stationery ...
Marketing Mix: We'll call you - Hamleys
22 Dec 2004
-year-olds get terribly upset about being associated with two-years-olds when they are given Thomas the Tank ...
Ad gloom hangs over launches
22 Dec 2004
not support such assurance. The Advertising Association reported consumer magazine advertising up 1.5% year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
