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Mail Watch: The monthly analysis of UK client spend on mailing is in association with Nielsen

2004 round up: 2004 - The industry fights back

Communications Consultants Association launches scheme for agencies to copyright their ideas presented in agency ... provider, buys a majority stake in MM Group. - The Live Brand Experience Association launches. JUNE ...

British Gas case study: Saving energy

' is about whether the house is appropriate," says Brett McKibbin, Carat associate director. "No matter how ...

Call centres: Setting new standards

to research from the Service and Support Providers' Association, less than 20 per cent of customer service ...

Trailblazer: Stretching SPACE

brand measures such as awareness. For example: 'I have heard of X car'; image association - 'I think ...

Football top brass targeted with FC Business

The magazine will have a print run of 44,000 copies per issue – around the same number as there are professional and amateur clubs in the UK – and has won the support of the English Football Association and high-profile advertisers. Andy Mullen, publisher of FC Business, said: “Our aim was to publish a magazine which would ...

Brand Health Check: Evening Standard

Associated Newspapers has launched a free 'lite' version of its flagship London evening paper...published by Associated Newspapers - has dented its circulation and ad revenue and, most seriously, Express ... December Associated launched the free afternoon paper Standard Lite. A hybrid of Metro and the Evening Standard, the 48-page Standard Lite is an appetiser for the 40p 'heavy' evening paper. Associated argues ...

Morning after pill ad ruled offensive on religious grounds

The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately. The ad watchdog ruled that the ad was offensive on religious grounds ...

People moves: Scotch Whisky Association

Fenella Nicholson is to be the Scotch Whisky Association's first alcohol policy manager, taking

BIMAS 2004 in association with Revolution: Retail

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