Ison, press officer at the British Retail Consortium, the trade association for the UK retail industry ...
Hailed by the Association of British Toy Retailers as one of the most successful girls' toys ever, My Little Pony dolls first went on sale in 1983. In 1990, the brand's popularity peaked and, in the following year, competition from rival toys entering the market led to the decision by toymaker Hasbro ...
The McDonald's PR machine is already in overdrive. The emerging consumer awareness about nutrition, or at least the health hazards associated with the lack of it, is finally hitting the pockets of the big guys, as well as their political clout, and it's time they acted. So now McDonald's and KFC advertise ...
at lads' magazines, with Zoo running a competition in association with the firm during Euro 2004 ...
dispatched a press release to the Press Association and PR Newswire, and branches were informed. By midday ...
as press trips. There is nothing unusual about a megabrand forging an association with such a grand event ... own goal. While its association will create some consumer goodwill, it has already attracted plenty ... believes the public will buy its association with sport at all. In respect of its 'healthy lifestyle ...
per cent. 'Phipps showed very good news sense,' says The Daily Telegraph associate City editor ...
. However, the Consumers' Association (CA) gave Tesco's latest profit announcement a ringing endorsement ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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