to remove filtersBrand Health Check: Gola
08 Dec 2004 | by Drew Barrand
ways to associate the brand with sporting properties. - Don't advertise unless it is really ...
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Adidas stripes face ban from the Olympic arena
08 Dec 2004 | by Drew Barrand
to the British Olympic Association, has used the three-stripe design on Olympic apparel for four decades ...
Adidas stripes face being banned from the Olympic arena
07 Dec 2004 | by Drew Barrand,
to the British Olympic Association, has used the three-stripe design on Olympic apparel for four decades ...
Brand Builders: FiveGold
01 Dec 2004 | by Peter Crush
association, but the point made more subtly,' he says. The logo is currently '5G', but Redgrave wants ...
Reebok targets women with NFL-themed range
17 Nov 2004 | by Mark Sweney
, and basketball player Allen Iverson. The signing of Jamelia is Reebok's first attempt to associate the Rbk ...
Brand vulnerabilities: the 'chavving' of Burberry
15 Nov 2004
Whether you think this association is fruitful or not depends entirely upon whether you believe a short-term sales spike is acquired at the cost of hard-won brand values. Since it became the pattern ... communications and develop associations designed to protect and enhance the core values of the brand. They need ...
Amanda Aldridge on retail: Clothes retailers are freezing out baby boomers
10 Nov 2004
that we prefer to associate with our mums and are not yet ready to adopt for ourselves. Recent years ...
Emap hires Eve's Bruton as editor for Grazia magazine
03 Nov 2004 | by Sam Matthews,
Gibson has been promoted to publishing director, following two years as associate publisher of Eve ...
TK Maxx calls £3m media business review
29 Oct 2004
its five-year relationship with Maher Bird Associates and took its creative advertising arrangements ...
The Work: New Campaigns - UK
29 Oct 2004
Brief: Create a fresh way of associating 3 with music Creative agency: WCRS Writer: Leslie Ali Art ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
