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Mark Ritson on branding: Mary Quant is proof that we all have to move on

, the brand became associated with the decade, and when the fashion scene moved inexorably on to the 70s ... , associated with youth and freshness, enabled her to change direction and encompass kitchenware, stationery ...

Direct Selling Association gets OFT seal of approval

LONDON - The Direct Selling Association has secured approval for its consumer code of practice...The OFT only approves codes that are proven to safeguard and promote consumers' interests beyond the basic requirements of the law. Direct Selling Association members will now be able to display the OFT "Approved Code" logo in any marketing material. There are 39 full members of the DSA, using the combined ...

Interflora in mail and SMS drive for first DM push

. As well as a phone and internet retailer, Interflora is a trade association and delivery network for its ...

Homebase to retain AMV on £24m advertising job

's advertising for the past six years. The TV duo were strongly associated with Homebase's value ...

OFT transfers iTunes complaint to European Commission

Which? (formerly the Consumers' Association) originally went to the OFT with its complaint that iTunes charges UK customers around 20% more than customers in France and Germany. It complained under the Competition Act 1998 that iTunes discriminated on price according to the user's country of residence ...

Media Forum: Is Tesco right to pre-vet mags?

this development though? Ian Locks, the chief executive of the Periodical Publishers Association, says a measured ...

Sainsbury's to introduce first 'traffic light' labels

Consumers' Association spokesman emphasised the importance of consistency, adding that the food industry ...

News Analysis: No sex please, we're Tesco

Association, says the guidelines look 'perfectly reasonable', but warns that the issue is their interpretation ...

Amanda Aldridge on retail: High street needs specialist attitude to mobile

to Enpocket. - Men are more likely to download games for use on their phone. - The Mobile Data Association ...

The Work: Private View

of associating 3 with music for a new mobile generation Agency: WCRS Writer: Leslie Ali Art director ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.