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earmarked for a major boost, according to latest figures released by the Advertising Association.
The study by trade body the European Interactive Advertising Association involved more than 160,000 people and found that online marketing raises purchase intent by 5% across all sectors, with FMCG campaigns gaining the largest rise, at 5.8%. The research, conducted by market research firm Dynamic Logic ...
that they are reserved for detector vans. The campaign is being run by agency Fishburn Hedges. FH associate director ... has been sub-contracted to Citigate SMARTS, DCL, Brahm PR, Clarke Associates and Quadrant ...
Estimates from the Advertising Association put the industry’s overall year on year growth rate at 4.4% for 2005. However, the internet advertising boom looks like showing no sign of decline after the AA said it believed the sector would see an 30.3% increase in 2005. Television advertising looks set ...
of Associated Newspapers. The merger will create single radio group with assets including London’s Capital FM ...
to The Coventry Arena was designed to reflect the car brand's historical associations with the area, but when ...
by JD Power & Associates, suggesting that neither marketing muscle nor customer satisfaction ...
to develop its associations with contemporary design, Bombay Sapphire installed a gin cocktail bar called ...
The Ramblers' Association has appointed DM agency Goddard Delaney to help recruit members
strategy to develop its associations with contemporary design, Bombay Sapphire installed a gin cocktail bar ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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