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Keane to focus on more than obesity as he takes ABA's top comms job

of Health and Human Services (HHS), has joined the American Beverage Association (ABA) as SVP..., the association also prioritizes issues like water resources and recycling. "That's certainly an important ... -energize this association," Keane said. Keane had held the position as HHS' chief communications officer since July 2001 ...

Diamond steps into crisis mode as product recall follows pet deaths

Diamond was alerted to the potential problem on Friday, December 17 when a veterinarian from upstate New York contacted them about treating three dogs with symptoms associated with liver disease. After identifying the plant where the food was made, the company, on December 20, issued a customer ...

ERDC seeking public affairs agency to tell story

Guidry Associates, Hill Marketing Company, J. McKinney Associates and Sonshine Communications. Only ...

Good & Bad

The direct response, media planning and buying agency has floated on the Alternative Investment Market. ION GROUP The customer communications management company has won the Call Centre Association's Outstanding Achievement Award. DIRECT MAIL Survey from predictive analytics provider SPSS shows consumers ...

Need to Know: My In Box - Kevin Cordray

It depends on the relevance, visual aids, copy and brand identity or association. Delete, delete, open this email? No. Delete. DMA Information Alert says: "Welcome Kevin to your weekly update". I think I'll open it, but the phone rings. Okay, back to the DMA Alert. Well, it managed to keep my ...

Europe witnesses a sharp decline in email open rates

the channel, people will associate your brand with untargeted email and make their own minds up," says Harman ...

Need to Know: The Next Big Thing ... Call centre industry aims to improve skills by studying human behaviour

rapport". With figures from the Call Centre Association showing that 43 per cent of call managers ...

Mail Watch: The monthly analysis of UK mailing spend

Association 2.31m RDP 2.14m MAILERS BY VOLUME: SEPTEMBER 2005 ...

Brand Building: Ten DM campaigns that built the brand

's awareness of the company. What it involved: Research revealed that many people associated M&G with words ... and feelings of optimism associated with those who have survived cancer. What it involved: National direct ... associated with a rebrand, but without turning people off. The brand-building effect: Four weeks before ...

Cover Story: International DM - The world is DM's oyster

spend (2005 estimate): £600m (source: Polish Direct Marketing Association; www.smb.pl). The top line ... -internet penetration. RUSSIA Industry spend (2004): $313m (source: Russian Association of Communication Agencies ... : Japan Direct Marketing Association). The top line: Highly developed digital landscape with high ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.