Direct Stats
31 Dec 2006
both to achieve maximum results, said Heather Lloyd-Martin, chair of the Direct Marketing Association ...
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Analysis: McDonald's unveils digital strategy
31 Dec 2006 | by Danielle Long
s, it s about making sure that people associate McDonald s not just with junk food , but also ... branded content or advertorials and brand associations with things like environmental responsibility ...
Creative review: Andy Sandoz creative director, Agency Republic,BIMA member since February 2005
31 Dec 2006
is that I live in London and my flat is about the same size as this closet. - BIMA is a trade association ...
What's the big idea?
31 Dec 2006
on the subject. Revolution caught up with him at the recent Association of Online Publishers conference, just ...
Analysis: Profit margins dampen digital's rise
31 Dec 2006 | by Danielle Long
Association, says the margin problems stem from companies whose procurement and marketing decisions ...
2006 round-up: The year of digital?
31 Dec 2006
such as Associated and News International, this meant the merger of digital and offline properties to bring ... to be finalised by 31 December. Associated Northcliffe Digital had a busy year of shopping as it moved to enhance ...
Site design: How to web 2.0 your web site
31 Dec 2006 | by Victoria Furness
association of web 2.0 sites and how this fits their own target audience, but Riddell says marketers should ...
Moving on up: Appointment at Associated Northcliffe Digital
31 Dec 2006
Annabel Hembry has joined Associated Northcliffe Digital (AN Digital) as its first head of mobile.
Deals: SimplySwitch agrees deal with Comparethemarket
31 Dec 2006
SimplySwitch, the online utilities switching service owned by Associated Northcliffe Digital, has
Moving on up: Appointment at ITV
31 Dec 2006
at ITV. Hicks was previously an account director at BBH, while James joins from David Todd Associates
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
