to remove filtersCoca-Cola hires AKQA to build global football site
29 Nov 2006 | by by Gareth Jones
association with the sport. Earlier this year, it launched a UK football site that encouraged sports fans ...
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DoH unveils festive safe sex campaign through Iris
22 Dec 2006 | by by Alex Donohue
is instantly associated with safer sex. "The key takeout should be for people to start buying condoms ...
The World: New York - Interpublic beats WPP in GlaxoSmithKline pitch
24 Nov 2006
The products, which stretch across pharmaceutical categories such as diabetes, asthma and flu medication, were previously shared between the WPP Group agencies Thomas Ferguson Associates and Grey Healthcare, which lost the $100 million Advair account. The business will now move into three IPG shops ...
Traidcraft redesigns ethical-food range
22 Nov 2006 | by by Melanie Godsell
Landor Associates, which was handed the business in May 2005 after a three-way pitch, is behind the rebrand. The new look will be launched on Traidcraft's cookie products this month, followed by its muesli range in December and the entire portfolio next year. The rebrand was prompted by an expansion ...
Heal's launches subtle hint Christmas campaign
08 Nov 2006 | by by Sarah Woods
Christmas events at each of the six Heal's stores and is being held in association with The Telegraph and ES ...
Sector Insight: Minor-ailment remedies - Self-medication sparks upturn
08 Nov 2006 | by Jane Simms
number of allergy sufferers and the higher pollen counts associated with hot summers. Hay fever affects ...
Creative Leap designs branding for Colgate mouthwash
18 Oct 2006 | by by Ben Bold
The agency has created a professional, sober look for the packaging, which resembles the branding typically associated with prescribed rather than mass-market mouth mouthwashes. The agency also devised the product name and is producing trade advertising to promote the brand. The ad headline describes ...
Marketers call for time to react to food ads code
17 Oct 2006 | by by Joanna Bowery
Association's Food Advertising Unit. Christopher Hackford, senior legal manager at the Institute ...
International Business Media: The power of content
13 Oct 2006
medium for branded content," Nigel Walley, the chairman of the Branded Content Marketing Association ...
Tag Heuer seeks network for luxury ad brief
05 Oct 2006 | by by Kate Nicholson
The pitch, between a number of UK and European advertising agencies, is being overseen by Tag Heuer's international marketing director, Thierry Huorn. The incumbent is the Geneva-based advertising agency, Holistic Communications. The watch brand's advertising has a long-running association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
