to remove filtersApple extends concession strategy with Comet tie-up
06 Dec 2006 | by by Joanna Bowery
-end products in an environment traditionally associated with FMCG products. While Tesco is best known for its ...
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Thomson gets DMA benchmark accreditation
12 Dec 2006 | by by Alex Donohue
LONDON - Thomson Directories Database has been awarded the Direct Marketing Association's Business
Campaign Media Awards 2006: The Jam Recruitment Award - Best Financial, Corporate and Utilities Campaign
01 Dec 2006
Bustrup Xerox wanted to shake off its association with the old-fashioned black-and-white printing ...
Sky's picked over traditional broadband by net users
24 Nov 2006 | by by Sarah Woods
receiving these services as a package. James Myring, associate director at Continental Research, said ...
Marketing Direct launches digital cover competition
20 Nov 2006 | by by Staff
, in association with the Direct Marketing Association, are joining forces to mount the DM industry's first
MMA launches new guidelines for mobile advertising
17 Nov 2006 | by by Amy Dry
LONDON - The Mobile Marketing Association has released the latest guidelines for mobile web
Sony: Enough technology, now for the brand
15 Nov 2006 | by Jane Simms
costs associated with the development of next-generation games console PlayStation 3, reduced profits ... they associate with reliability and the latest in high-tech gear. This is the company that launched products ...
118 118 moves to Sky to continue Lost sponsorship
13 Nov 2006 | by by Daniel Farey-Jones
The directory enquiries brand was associated with the first two series of 'Lost' as part of its umbrella sponsorship of Channel 4 drama. OMD brokered the deal for the new series of the castaway drama, with the first of 22 episodes due to air next Sunday. 118 118 continues to sponsor Channel 4's drama season ...
Mobile is another direct medium but the rules are different
31 Oct 2006 | by by Charles Ping
, chairman of the Direct Marketing Association.
ICO warns Carphone and Toucan to stop TPS calls
16 Oct 2006 | by by Daniel Farey-Jones
with the TPS. In reaction to the ICO's action Richard Webster, the Telemarketing Association's chairman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
