to remove filtersMinister draws fire from drinks industry over ads
11 Dec 2007 | by Gemma Charles
premium. Peta Buscombe, chief executive, Advertising Association, said: There are very strong rules ...
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Calypso Rose wins BPMA's entrepreneur of the year award
19 Dec 2007 | by Nikki Sandison
Association's Entrepreneur of the Industry award 2007.
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...
Flora ends London Marathon sponsorship
05 Dec 2007 | by Gemma Charles
The high-profile sponsorship will run up to 2009, marking the end of a 14-year relationship. Unilever marketing director Paul Nevett said the association had been an exciting and rewarding experience but he added: We have decided to seek other ways in which to challenge public perception about ...
Portman Group warns retailers on cannabis-flavoured gin
04 Dec 2007 | by Gemma Charles
of alcoholic drinks because of their illicit drug association. The body has sent an alert bulletin ...
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
brands will begin to associate themselves with big events to raise awareness internationally, because its ...
Loyalty association set to raise redemption standards
28 Nov 2007 | by Alex Donohue
industry association in an attempt to raise standards....The Online Loyalty Association, which has been founded by MutualPoints, Rpoints and GreasyPalm ... schemes. The association has also drawn up a code of practice for cashback, points and rewards schemes ... , has been made chairman of the association. Prospective members must pass the association ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
tie-ins. Extension of the association beyond featured products is likely to be frowned upon ...
Pepsi's premium brand Raw plays to adult audience
27 Nov 2007 | by Jane Simms
, for its association with obesity. If the cane-sugar element is successful, Jago suggests that PepsiCo ...
Big brands take up residence at home-shopping channels
20 Nov 2007 | by Nicola Clark
, Thorntons and Aromatherapy Associates. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
