to remove filtersDavid Beckham strips off for Giorgio Armani ad
11 Dec 2007 | by Alex Donohue
. It is not the first time Beckham has had an association with the Giorgio Armani brand, having worn the designer ...
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Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
brands will begin to associate themselves with big events to raise awareness internationally, because its ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
tie-ins. Extension of the association beyond featured products is likely to be frowned upon ...
Big brands take up residence at home-shopping channels
20 Nov 2007 | by Nicola Clark
, Thorntons and Aromatherapy Associates. ...
Amazon gambles on ebook market with Kindle
20 Nov 2007 | by Staff
no backlight, eliminating the eyestrain and glare associated with other electronic displays such as computer ...
Sponsorship 2.0
07 Nov 2007 | by Ardi Kolah
will only repeat the mistakes of the past and superficial associations between parties will only ever be of limited value. Lazy but well publicised sponsor associations may generate a degree of industry gossip ...
Nintendo Wii campaign searches for Britain's brainiest family
24 Oct 2007 | by Nikki Sandison
by a website where families can register their interest in competing. Allan McLaughlin, associate ...
Virgin Radio to promote Metro Ski & Snowboard show
05 Oct 2007 | by Daniel Farey-Jones
in association with Xfm. There will also be a Crystal-sponsored ice-climbing wall; a brand arena; and a new Dare ...
Property firm stands by provocative Hitler ad
02 Oct 2007 | by Iain Akerman
whether he was worried about associating his company with two of history s most despised figures, Dakak ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
