to remove filtersIndian brands expand horizons
04 Dec 2007 | by Jane Simms
brands will begin to associate themselves with big events to raise awareness internationally, because its ...
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Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
tie-ins. Extension of the association beyond featured products is likely to be frowned upon ...
Wrigley's Airwaves extends GSE Ducati Superbike deal
15 Nov 2007 | by Alex Donohue
association with the Ducati team in 2005 -- the year it won the British Superbike championship and came second ...
Mercedes in online 'iTV' ad
04 Sep 2007 | by Gareth Jones
with branded video content on the internet. The C-Class campaign, which has been developed in association ...
Vauxhall Corsa - 'C'mon - follow that woman'
24 Jul 2007 | by Jim Bolton
t want to be associated with fun, then I guess I won t be seeing you for my birthday party at The Coffee ...
Redwood wins top Olive for Volvo work
13 Jul 2007 | by Staff
LONDON - Redwood has won the top creative award in the Association of Publishing Agencies...for the British Olympic Association website, best use of typography for the Design Council magazine and best ...
Shell hands customer magazine launch to Redwood
03 Jul 2007 | by Daniel Farey-Jones
following a pitch coordinated by the Association of Publishing Agencies' Ask service.
Zara Phillips returns in 'no refusals' Land Rover ad
08 Jun 2007 | by Ben Bold
are very proud of our ongoing association with her as a Land Rover brand advocate. Land Rover ...
The bluffer's guide to the brain
05 Jun 2007 | by Justin Gibbon
of neurons. Certain neurons fire together when associations are made; London buses are red, chocolate tastes sweet, for example. The same thing happens when we experience brands. When an association is made over ... . Neuroscientists estimate that hardwired associations take up to six months to create, and a minimum of two years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
