to remove filtersCoke offers youth footballer prize
12 Dec 2007
is part of Coca-Cola's long-standing association with football. Previous promotions have included FIFA ...
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Five Vodka ad escapes ban for mocking the Welsh
12 Dec 2007 | by Nikki Sandison
and the production of spirits was not normally associated with the Welsh. It said that it had not intended to insult ...
Flora's race exit branded 'bizarre'
12 Dec 2007 | by Gemma Charles
long-running sponsorship deals, whereby consumers no longer associate the name with a product ...
Minister draws fire from drinks industry over ads
11 Dec 2007 | by Gemma Charles
premium. Peta Buscombe, chief executive, Advertising Association, said: There are very strong rules ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...
JWT picks up Blue Dragon ad account
07 Dec 2007
in 2008. The company, which is owned by Associated British Foods, was last on TV and in cinemas in 2005 ...
Flora ends London Marathon sponsorship
05 Dec 2007 | by Gemma Charles
The high-profile sponsorship will run up to 2009, marking the end of a 14-year relationship. Unilever marketing director Paul Nevett said the association had been an exciting and rewarding experience but he added: We have decided to seek other ways in which to challenge public perception about ...
Portman Group warns retailers on cannabis-flavoured gin
04 Dec 2007 | by Gemma Charles
of alcoholic drinks because of their illicit drug association. The body has sent an alert bulletin ...
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
brands will begin to associate themselves with big events to raise awareness internationally, because its ...
New Commons bill proposes junk food ad restrictions
04 Dec 2007 | by Daniel Farey-Jones
including the Consumer Association, British Medical Association and the British Heart Foundation. A pre-9 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
