to remove filtersTrinity Mirror appoints Gleave as group head of interactive
30 Oct 2007 | by Emma Bailey
Association and the Australian Associated Press. He said: This is an exciting time to be joining Trinity ...
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E.ON plots FA cup green initiative
07 Nov 2007
, launched a campaign called 'Save your energy for the Blues'. It ran in association with CRed and Defra ...
The Week: People News - OgilvyOne signs Williams
19 Oct 2007
OgilvyOne London has hired Matt Williams, the associate creative director at Wunderman...Williams will work on the agency's offline British Gas account, across OgilvyOne London's range of clients and on digital strategy. At Wunderman, he was an associate creative director on Vodafone, Jaguar, Star Alliance and M&G. ...
O2 commissions made-for-mobile drama series
11 Oct 2007 | by Paul McNally
Cell a first is that we re applying production values normally associated with TV or film to a made ...
MMA publishes mobile advertising guidelines
28 Sep 2007 | by Nikki Sandison
LONDON - The Mobile Marketing Association has released mobile advertising guidelines, tailored...The aim of the guidelines, which are endorsed by Yahoo!, GSM Association and the DotMobi Advisory Group among others, is to make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently to the consumer. The guidelines will provide brands ...
UK iPhone launch faces cybersquatting row
26 Sep 2007 | by Alex Donohue
no association to either brand....and their associated online outlets from November 9. In addition, one of the domain names registered by cybersquatters ...
News Analysis: E.ON scraps its point of difference
26 Sep 2007
its brand positioning and sports sponsorship strategy. Npower has used its association with Wembley ... to date, and industry analysts believe EDF would be foolish not to use the association to boost its ... supplier tie-ups, it will need to leverage the association better than its rivals have. Although he ...
E.ON scraps its point of difference
25 Sep 2007 | by Ed Kemp
positioning and sports sponsorship strategy. Npower has used its association with Wembley Stadium and English ... , and industry analysts believe EDF would be foolish not to use the association to boost its environmental ... -ups, it will need to leverage the association better than its rivals have. Although he believes sports can give ...
Metro lands four weeks of Vodafone activity
19 Sep 2007 | by Jacquie Bowser
LONDON - Metro, Associated Newspapers' free morning daily, has signed a four-week advertising deal...Metro and Vodafone. Andrew Lloyd, associate director of OMD UK, said: We set out to bring to life ...
Profile: Sticking to the game plan - Mike Thompson head of sponsorship, E.ON
22 Aug 2007 | by Ed Kemp
the company's association with the beautiful game is one that will continue to grow in strength. CAREER ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
