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Measuring a brand's image against consumer experience

your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...

Brand Health Check: Kuoni

Luxury holiday operator Kuoni has built itself up as a travel brand associated with quality long-haul breaks, but the performance of its UK business is causing consternation at the company's Swiss headquarters. In its most recent results for the first nine months of 2007, released last month, Kuoni ...

Travel chiefs back the high street

There will always be a place for high-street travel agents, despite the rapid growth of online bookings, according to the chief executives of the UK's two biggest operators. Speaking at the Travel Convention, organised by the Association of British Travel Agents, in Tenerife last week, TUI Travel chief ...

Cobra launches Indian holiday promotion

to its strong association with film forged through the CobraVision sponsorship of ITV movies over ...

Direct brief: Communique 360 to handle initiative to encourage travellers

The Association of Train Operating Companies is launching a direct mail campaign to encourage more

Adventures in Brandcasting

sectors. Spencer observes: It involves identifying the brand from its associated music alone ... lift the human spirit, change mood, cause closer association with the brand and reinforce the messages ...

The World: Singapore - Batey picks up Qatar Airways business

Batey, which ended a 35-year association with the Singapore Airlines account earlier this year

The Work: New Campaigns - UK

of Thierry Henry's brand association with Reebok in Spain Creative agency: Leagas Delaney Writers: Rob ...

The Work: Private view

if this brand suffers from poor self-esteem. This ad seems anxious to shake off associations with its ...

Virgin Atlantic to boost spend in digital rethink

featured the route map of Virgin economy fares and activities associated with each destination such as 'Tea ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.