11 Dec 2007
| by Jane Simms
your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...
05 Dec 2007
| by Gemma Charles
Luxury holiday operator Kuoni has built itself up as a travel brand
associated with quality long-haul breaks, but the performance of its UK
business is causing consternation at the company's Swiss
headquarters. In its most recent results for the first nine months of 2007, released
last month, Kuoni ...
05 Dec 2007
| by Jemima Bokaie
There will always be a place for high-street travel agents, despite the
rapid growth of online bookings, according to the chief executives of
the UK's two biggest operators. Speaking at the Travel Convention, organised by the Association of
British Travel Agents, in Tenerife last week, TUI Travel chief ...
21 Nov 2007
| by Jacquie Bowser
to its strong association with film forged through the CobraVision sponsorship of ITV movies over ...
24 Oct 2007
The Association of Train Operating Companies is launching a direct mail campaign to encourage more
09 Oct 2007
| by Ardi Kolah
sectors. Spencer observes: It involves identifying the brand from its associated music alone ...
lift the human spirit, change mood, cause closer association with the brand and reinforce the messages ...
21 Sep 2007
Batey, which ended a 35-year association with the Singapore Airlines account earlier this year
07 Sep 2007
of Thierry Henry's brand association with
Reebok in Spain
Creative agency: Leagas Delaney
Writers: Rob ...
17 Aug 2007
if this brand suffers from
poor self-esteem. This ad seems anxious to shake off associations with
its ...
15 Aug 2007
| by Jemima Bokaie
featured the route map of Virgin economy fares and
activities associated with each destination such as 'Tea ...