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Yesterday s ABCe figures revealed that the Daily Mail Online has one of the biggest global followings of any news site, with 8.6 million of its 11.5 million unique users logging on from abroad. This morning, Daily Mail associate editor and online editorial director Martin Clarke said advertising teams ...
LONDON - The Mobile Marketing Association has released mobile advertising guidelines, tailored...The aim of the guidelines, which are endorsed by Yahoo!, GSM Association and the DotMobi Advisory Group among others, is to make it easier for marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently to the consumer. The guidelines will provide brands ...
CORPORATE Fishburn Hedges has hired Jan Kewley for a newly created role heading brand engagement. Kewley joins on 1 October from design consultancy Landor Associates, where she was head of brand engagement. CONSUMER PCPR has been taken on to promote a collaboration between Lloyds TSB, classical ...
Reviewed by Andy Lulham, consultant, Paul Ridley Associates.
The Advertising Association is telling its members that they must dig deeper into their pockets...The body plans to raise its minimum annual membership fee to £10,000 - despite warnings this could lead to some of the smaller trade associations quitting. But executives are said to believe this is a price worth paying if the association is to be properly staffed and carry out more effective research ...
-Taylor, media relations manager, Wallenius Wilhelmsen Logistics; senior associate lecturer, Leeds Business ...
secs Advertising Association. A mole says the former is annoyed by the latter's lack of movement ...
RSCG, France's leading advertising agency. She is also the president of the HEC Association (France's most prestigious business school), and vice-president of the AACC (French Association of Advertising ...
". Three years later, in 1996, he decided to create 2C Associes, his own company that specialised ...
We were always very proud of that work, but a lot of the glamour was internal. It was all a little bit artificial, but today there's less of a bubble, there's less glamour associated with producing a Guinness or a Levi's. The impact of great work hasn't changed, but there's less glamour around it ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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