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Coca-Cola Christmas ads - a retrospective

of memorable caricatures, which associated a ruddy-cheeked, portly, red-and-white Santa with the soft drink ...

Defunct JICIMS forms new body for online measurement

Last week, the IPA and ISBA resigned as JICIMS shareholders, leaving the Association of Online Publishers and the Internet Advertising Bureau to form the new body. The move came after the four organisations were unable to commit to the estimated 15 million required to fund the joint industry committee ...

Diageo plans pub push to buoy on-trade sales

are facing unprecedented pressure; according to the British Beer and Pub Association (BBPA), pubs ...

Mark Ritson on Branding: Premier gets out of a jam

on your office PC, and put up a poster of the great god Shiva! Mark Ritson is an associate professor ...

Industry bodies insist online measurement plan on track

The Joint Industry Committee for Internet Measurement Systems collapsed after failing to secure funding from its stakeholders. The IPA and ISBA resigned as JICIMS shareholders, leaving the Association of Online Publishers and the IAB to form a new body. JICIMS will be relaunched as the UK Online Measurement ...

National Readership Survey names Mike Ironside as first chief executive

consultancy basis, with the possibility of a longer stay. Ironside, who had been with Associated Newspapers ...

Marketing abroad: Further afield

. Tom Treverton, director of the Association of Events Venues, believes that the UK events industry ...

Why women are the superior marketing sex

of the brain is associated with more holistic and intuitive thinking, while the left is typically concerned ... in branding is ensuring that you understand the unique issues associated with each brand. Every one ... , or is it more a case of men being worse at it? n Mark Ritson is an associate professor of marketing ...

Fiat to sell Diesel-branded 500 model online only

are pleased to have this fantastic association with them." Fiat's Style Centre in Turn worked ...

MP wants lads' mags to carry age certificates

Publishers Association and the Home Office recommends that retailers display magazines like Nuts, Zoo ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.