to remove filtersCoca-Cola Christmas ads - a retrospective
09 Dec 2008 | by Staff
of memorable caricatures, which associated a ruddy-cheeked, portly, red-and-white Santa with the soft drink ...
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US court lets smokers sue over 'light' cigarettes
16 Dec 2008 | by Staff
, associate general counsel and client-services senior vice-president for Altria, said in a statement: "While ...
Media: Things we like
05 Dec 2008
that Associated Newspapers still has the budget for this sort of thing as the front page especially now looks both ...
The Work: New Campaigns - UK
05 Dec 2008
with the trust and heroism associated with the breed. The poster, created by DDB London, features the dog ... an association between Baileys and Films on 4 Creative agency: JWT London Writers: Darren Keff, Phillip Meyler ...
Recession saves alcohol ads from new regulations
03 Dec 2008 | by Our Parliamentary correspondent
by the Advertising Association and a growing view among ministers that the Government should not limit ad spending ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
that multiples traditionally associated with value, such as Aldi and Netto, have stolen a march on Tesco, while ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
is on the increase. According to Deloitte and the Grocery Manufacturers Association (GMA) 2008 report, retailers ...
Mark Ritson on winning marketing strategies in a recession
25 Nov 2008 | by Staff
LONDON - Mark Ritson, an associate professor of marketing and Marketing's columnist on branding
Why Ant & Dec's Sainsbury's ads will be running in their hit show
25 Nov 2008 | by Jeremy Lee
Most notable is Sainsbury's decision to cast Ant Dec in cameo roles, alongside Jamie Oliver, in its Christmas campaign. The Advertising Standard Association's Broadcast Committee of Advertising Practice (BCAP) codes point out that in order to maintain a distinction between programmes ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
of factory workers monitoring big, brash machines. The individual care and attention associated with a ... , either because they do not understand what they are, or are alienated by their 'foreign' association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
