to remove filtersMark Ritson on Branding: Death from natural causes
25 Nov 2008 | by Mark Ritson
is trying to protect. Mark Ritson is an associate professor of marketing, and consultant to some ...
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Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
on your office PC, and put up a poster of the great god Shiva! Mark Ritson is an associate professor ...
Sony breaks animated Christmas TV campaign
24 Nov 2008 | by Fiona Ramsay
the rainbow logo, designed to depict Sony as 'vibrant' in contrast to the negative feelings associated ...
LG campaign aims to end confusion over digital TV
24 Nov 2008 | by Fiona Ramsay
associated with much larger screen sizes. The launch date for the TV campaign is yet to be finalised. The TV ...
Sector Insight: Pickles, Chutneys and relishes
18 Nov 2008 | by Jane Bainbridge
, their association with Indian food, which remains a British favourite. Despite this, the Indian foods market ... associated with barbecuing; this year's wet summer will not have helped sales in the category. UK consumers ...
Xbox positions itself as low-cost home entertainment
18 Nov 2008 | by Joe Thomas
Last month, a study by the British Video Association revealed that consumers were turning to home entertainment for low-cost escapism during the downturn (Marketing, 22 October). According to the report, 51.7m DVDs were sold during the third quarter of 2008 - the sector's best-ever performance in the period, up ...
Sector Insight: Make-up
11 Nov 2008 | by jane bainbridge
, with lipstick and mascara the most popular items in this category. Although many of us associate innovation ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
including OK! and Woman. FA Cup goes on tour The Football Association and lead FA Cup Sponsor, E ...
Brands piggyback on free running movement
04 Nov 2008
The games publisher joins an growing list of increasingly high-profile brands wishing to associate itself with free running (also known as parkour). Foucan - who appeared in the music video for Madonna ... fit is Urban Freeflow's association with Red Bull, which has a strong pedigree in extreme and urban ...
Is the season of goodwill over?
04 Nov 2008 | by Mary Cowlett
of the pitfalls in giving inexpensive Christmas gifts is that they can make brands look cheap by association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
