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Chameleon names boss

Loynes joins from Edelman where he was associate director and led the business IT and telecoms team. He has been in the b2b technology sector for ten years, creating campaigns for brands such as Microsoft and Motorola and working in-house at global IT company Novell. At Chameleon, Loynes ...

Digital & Direct: 02 boosts link to rugby team

O2 is bolstering its association with the England rugby union team with an integrated campaign

Contact Centre top tips for marketers

.' Rekha Wadhwani, chief executive, Telephone Helplines Association 'Don't choose an outsourcer purely ...

Marketing round table: outsourced contact centre bosses expect to pick up business during downturn

Wadhwani, chief executive of the Telephone Helplines Association, provides an alternative perspective ... Association, offering specialist advice and consultancy to non-profit helplines. ...

The Work: Private view

see it and associate me with it, even remotely, even mistakenly for a second. There you go, a month ...

Xbox positions itself as low-cost home entertainment

Last month, a study by the British Video Association revealed that consumers were turning to home entertainment for low-cost escapism during the downturn (Marketing, 22 October). According to the report, 51.7m DVDs were sold during the third quarter of 2008 - the sector's best-ever performance in the period, up ...

The Week in marketing: 11 November 2008

including OK! and Woman. FA Cup goes on tour The Football Association and lead FA Cup Sponsor, E ...

Nokia backs new music download service with major campaign

associated with having unlimited access to all the music you could ever wish and using them in the way you ...

ITV deal provides highlights of England and FA Cup games to mobiles

Perform provides ITV's mobile partners with between six and eight in-match clips as well as two minutes of highlights footage to distribute to football fans on the move. The partnership follows on the heels of the clip production deal between the Football Association and Perform and compliments ...

Brand entertainment on centre stage during festival season

-only gigs featuring up-and-coming bands such The Wombats and Mystery Jets - in association with Warner Music ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.