Mobile body looks to create traffic measurement system
30 Sep 2008 | by Milly Glaister
LONDON - The GSM Association, the global organisation for the mobile phone sector, is working
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Fringe meetings on marketing issues at the Labour Party Conference
30 Sep 2008 | by Gemma Charles
organised by the Entertainment and Leisure Software Publishers Association, the video-game trade body argued ... games: 'bang off target': Entertainment and Leisure Software Publishers Association Beating obesity ...
Suzy Jordan lands Mindshare position
30 Sep 2008 | by Ben Bold
sister agency MediaCom as associate director on accounts including Direct Line and Privilege Insurance ...
Media Moves
30 Sep 2008 | by Staff
development executive at Associated Newspapers, as senior strategist. JCDecaux Airport has hired Laurence ...
IGA strikes deal with Activision for PS3 ads
30 Sep 2008 | by Milly Glaister
-game advertising and that positive brand association increased 33% when viewing in-game ads. The announcement ...
Opinion: Refining digital strategy - getting more 'bang for your buck'
30 Sep 2008 | by Ben Langdon
On the other hand, recent European Interactive Advertising Association research shows that four out of five advertisers have increased their online ad spend, and predict that this trend will continue for the next two years. One thing we can all agree on is the continued importance of being able ...
Does non-UK ad inventory hold significant value?
30 Sep 2008 | by Staff
it deliver? YES - Rebecca Taylor, digital associate director, Carat I can certainly see an opportunity ...
Tough times for car sales
30 Sep 2008 | by Alex Brownsell
% in January), and the Finance and Leasing Association claims that the value and volume of used-car finance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
