to remove filtersCampaign promotion - Integration essays - Introduction
03 Dec 2009
Campaign associate editor Suzanne Bidlake introduces this year's debate. ...
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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
23 Dec 2009 | by Susan Billinge
It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
Dead polar bears star in hard-hitting environmental campaign
19 Nov 2009
The spot, created by Mother, aims to raise awareness of the carbon emissions associated with short-haul flights. Opening on what at first appear to be unidentified objects descending from the heavens, the shot zooms in to reveal that the objects are in fact dead polar bears plummeting to the ground as a ...
Mark Pack, Mandate - Turn negative into positive
04 Nov 2009 | by Mark Pack
have marketing directors been waiting to hear those words? - Mark Pack is associate director, digital ...
Russell Goldsmith, markettiers4DC - Be a leader in branded video
04 Nov 2009 | by Russell Goldsmith
to complain to a new body (likely to be the Association for Television on Demand ) from December if they feel ...
Gareth Davies, MS&L - Look back to see the future
04 Nov 2009 | by Gareth Davies
to see how 'negative perception through association' evolved over time and whether or not such a view ...
Ricky Vazquez, Ogilvy PR - A question of measurement
04 Nov 2009 | by Ricky Vazquez
of the Word of Mouth Marketing Association and an Ogilvy digital leader, developed our Conversation Impact ...
EDF sidesteps ban over "green and British" dispute
28 Oct 2009 | by Hadassah Nymark
, in association with the London 2012 Olympics, were aimed at encouraging communities in Britain to take collective ...
FSA 'Family Supercooks idents' by RKCR/Y&R
27 Oct 2009
The ads will run before new show Family Supercooks , produced in association with the FSA on the Good Food Channel. ...
Marketing video: Telecoms round table
20 Oct 2009 | by Staff
that consumers have for desirable handset brands, but the same emotions are rarely associated with service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
